Privacy Policy for ApplyLynk ConversionX Private Limited

Last Updated: July 8, 2025

Your privacy is paramount to ApplyLynk ConversionX Private Limited ("ApplyLynk," "we," "us," or "our"). This Privacy Policy explains how we collect, use, process, share, and protect your personal data when you use our website, applications, partner portal, and services (collectively, "Services"). We are committed to complying with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the General Data Protection Regulation (GDPR), where applicable.

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

ApplyLynk ConversionX Private Limited is a company based in Jaipur, Rajasthan, India, providing a platform to assist students with college admissions, study abroad programs, exams, education loans, and to serve as a partner portal for educational institutions and consultants.

2. Personal Data We Collect

We collect various types of personal data to provide and improve our Services. The type of data collected depends on your interaction with us (e.g., whether you are a student or an institution representative).

2.1. Data You Provide Directly to Us:

• Identity Data: Name, date of birth, gender, nationality.

• Contact Data: Email address, phone number, mailing address.

• Academic Data (for Students): Educational history, academic transcripts, grades, standardized test scores (e.g., IELTS, TOEFL, SAT), resume/CV, statement of purpose, essays.

• Application Data (for Students): Program and institution preferences, application status, communication records related to applications.

• Financial Data (for Students seeking loans): Income details, bank statements, financial history, collateral information (as required by loan providers).

• Professional/Institutional Data (for Institution Representatives): Job title, designation, institution name, institution contact details, institution program offerings, accreditation information.

• Marketing & Communication Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

• User Content: Information you submit when you contact us for support, provide feedback, participate in surveys, or submit testimonials (e.g., text, images, videos).

2.2. Data We Collect Automatically:

When you access or use our Services, we automatically collect certain information about your device and usage patterns. This includes:

• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.

• Usage Data: Information about how you use our website, products, and services, including pages visited, time spent on pages, clickstream data, referral source, and navigation paths.

• Location Data: We may collect approximate location information from your IP address or, with your consent, precise location data via geo-fencing if your device's location services are enabled. This helps us provide localized content and services.

• Tracking Data (Cookies and Similar Technologies): We use cookies, web beacons, pixels, and other tracking technologies to collect data about your Browse behavior. This is detailed in Section 4.

3. How and Why We Use Your Personal Data (Purpose of Processing)

We use your personal data for various purposes, primarily to provide and improve our Services, and always with a valid legal basis.

3.3. Legal Basis for Processing (GDPR Compliance): For users located in the European Union/European Economic Area, we rely on the following legal bases for processing your personal data:

• Consent: We process certain data based on your explicit consent (e.g., for sending marketing communications, using non-essential cookies). You have the right to withdraw your consent at any time.

• Performance of a Contract: We process data necessary to fulfill our contractual obligations with you (e.g., providing college matching services, managing your application).

• Legal Obligation: We process data where it is necessary for compliance with a legal obligation (e.g., tax or regulatory requirements).

• Legitimate Interests: We may process your data when it is necessary for our legitimate interests (or those of a third party), provided your fundamental rights and freedoms do not override those interests (e.g., improving our Services, preventing fraud, network security).

4. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver relevant content.

4.1. What are Cookies? Cookies are small text files placed on your device (computer, tablet, smartphone) by websites you visit. They are widely used to make websites work more efficiently and to provide information to website owners.

4.2. How We Use Them:

• Strictly Necessary Cookies: Essential for the website to function correctly (e.g., secure login, language preference). Your consent isn't required for these.

• Performance/Analytical Cookies: These collect information about how you use our Services (e.g., pages visited, loading times). This helps us improve website performance.

• Functionality Cookies: These remember your choices and preferences to provide a more personalized experience (e.g., remembering your username, region).

• Targeting/Marketing Cookies: These record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

4.3. Your Choices Regarding Cookies and Tracking: We obtain your explicit consent for all cookies and tracking technologies that are not strictly necessary for the provision of our Services. A clear cookie consent banner will appear upon your first visit or periodically, allowing you to:

• Accept all cookies.

• Reject non-essential cookies.

• Customize your cookie preferences.

You can withdraw your consent for non-essential cookies at any time through our cookie preference settings on our website or by adjusting your browser settings to refuse cookies. Please note that disabling certain cookies may affect the functionality and your experience of our Services.

4.4. Geo-fencing and IP Tracking: We use geo-fencing to collect approximate or, with your consent, precise location data from your device if its location services are enabled. This helps us offer localized information and analyze regional trends. We also use IP tracking in conjunction with other data to monitor user behavior patterns, understand communication flows, and improve our services. By using our Services and accepting relevant consents, you agree to the collection and use of this data for the purposes outlined in this policy. You can manage location settings on your device to control geo-fencing.

5. Consent and Communication

5.1. General Consent: By using our Services, you provide your free, specific, informed, unconditional, and unambiguous consent for ApplyLynk to collect, process, and share your personal data as described in these Terms and our Privacy Policy, in accordance with the DPDP Act 2023 and GDPR. You will be provided with clear notice regarding the type of data collected and the purpose of its processing at the point of collection or through our Privacy Policy.

5.2. WhatsApp Consent for Communication: By providing your mobile number and explicitly opting in (e.g., by checking a box or clicking "Agree" during registration/inquiry), you consent to receive communications from ApplyLynk, and from the institutions/consultants you interact with through our platform, via WhatsApp. These communications may include service updates, application status, reminders, and relevant promotional information. You understand that standard message and data rates may apply. You can withdraw this consent at any time by replying "STOP" to a WhatsApp message or by adjusting your communication preferences in your ApplyLynk account settings.

5.3. Email and SMS Communication: By registering or inquiring through our Services, you consent to receive communications from ApplyLynk via email and SMS regarding your account, service updates, and promotional offers. You can opt-out of promotional emails and SMS by following the unsubscribe instructions provided in the messages or by managing your preferences in your account settings.

6. How We Share Your Personal Data

We may share your personal data with various parties for the purposes described in this Privacy Policy:

6.1. With Partner Institutions and Consultants: For students, to fulfill your requirements and facilitate your application process, we share your relevant personal information (e.g., academic details, preferences, contact information) with colleges, universities, and education consultants ("Partner Institutions" and "Consultants") that you express interest in or interact with through our platform. By submitting your information or expressing interest, you explicitly consent to this sharing. These entities are obligated to handle your data in accordance with their own privacy policies and applicable data protection laws.

6.2. With Other Users (for Institutions): For institution representatives who register on our partner portal, or when our team updates institution details, we store and share your personal data (e.g., name, contact details, designation) along with comprehensive institution details (e.g., programs, fees) with students and consultants using ApplyLynk's Services to connect with institutions.

6.3. With Service Providers: We engage trusted third-party service providers (e.g., cloud hosting, payment processing, analytics, email delivery, CRM providers) who perform services on our behalf. These providers are contractually bound to protect your data and only use it for the purposes for which we disclose it to them.

6.4. For Legal Reasons & Business Transfers: We may disclose your data if required by law, court order, or governmental request. In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, which will be bound by this Privacy Policy or a substantially similar one.

7. Data Security

We implement reasonable and appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include data encryption, access controls, secure servers, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and applicable legal requirements. When your data is no longer required, we will securely delete or anonymize it.

9. Your Data Protection Rights

Under the DPDP Act 2023 and GDPR (where applicable), you have certain rights regarding your personal data. These rights include:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Correction/Rectification: You can request that we correct any inaccurate or incomplete personal data.

• Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data under certain circumstances (e.g., when it is no longer necessary for the purposes for which it was collected).

• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit that data to another controller without hindrance.

• Right to Object/Withdraw Consent: You can object to the processing of your personal data or withdraw your consent at any time (where consent is the legal basis for processing). This will not affect the lawfulness of processing based on consent before its withdrawal.

• Right to Grievance Redressal: You have the right to register a complaint with our Grievance Officer regarding any concerns about your personal data.

To exercise any of these rights, please contact our Grievance Officer using the details provided in Section 12. We will respond to your request in accordance with applicable data protection laws.

10. Children's Privacy (Under 18)

ApplyLynk is committed to protecting the privacy of children. As stated in our Terms & Conditions, if you are a user under the age of 18 ("Child") as defined by the DPDP Act 2023, your use of our Services requires the verifiable consent of your parent or legal guardian.

• No Targeted Advertising for Children: ApplyLynk strictly prohibits the tracking, behavioral monitoring, or targeted advertising of Children.

• Data Removal for Unverified Consent: Should we be notified or determine that a Child's personal data has been processed without verifiable parental or guardian consent, or if such verifiable consent is reported as withdrawn or invalid, ApplyLynk will promptly remove all personal information pertaining to that Child from its databases. It is the responsibility of the parent or legal guardian to ensure the accuracy of the child's age and to notify ApplyLynk immediately if a child is using the Services without proper consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us (Grievance Officer)

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please contact our Grievance Officer:

Grievance Officer Name: Shipra Saxena

Email: support@applylynk.com

Address: ApplyLynk ConversionX Private Limited, 1/79, Sector 1, Vidhyadhar Nagar, Jaipur, Rajasthan, India.